Sector proof

Organic sector work

I'm not just a marketer who found a niche — I'm a Soil Association certified producer who builds systems for the sector. The commercial consultancy lives at Organic Guardians; this page is the proof behind it.

The unfair advantage

Most marketing consultants pitching organic businesses have never filled in an organic certification record in their lives. I run Skär Organics — the UK's first certified organic candles — so I know the sector from the inside: what Soil Association certification actually demands, what artisan margins actually allow, and what organic customers actually respond to.

The systems

That inside knowledge became working tools:

  • Gleaned — the live offers platform watching 23 certified organic farms and vineyards daily, at gleanedorganics.com.
  • The producer database — every UK certified organic operator from the Defra register, discovered, verified and segmented by web presence.
  • Skär's own traceability system — certification compliance software I built and use for real audits.

Where to go for the consultancy

Organic-sector marketing consultancy — online shops, practical AI, pricing intelligence for organic farmers, processors and brands — lives at Organic Guardians, my dedicated consultancy for the sector. That's the place to start if you run an organic business.

This site is the personal record behind it: who I am, the systems, and what I've learned building an organic brand.

Looking for senior marketing help, without the agency overhead?

Tell me what you're trying to fix or grow. I read and reply to every message personally, and you'll always deal with me directly.