Fraser Malyk.
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Fraser Malyk

Independent consultant Leeds

AI-enabled SEO, PPC & marketing systems.

I’m Fraser Malyk. I help SMEs improve search visibility, paid media performance, content quality and conversion — combining 22 years of digital marketing experience with practical AI systems I build and use myself.

Discuss a project See case studies

Photo: Hendrik Kespohl, Unsplash

Worked with

  • Daisy Communications
  • OneFamily
  • Leeds Trinity University
  • Apex Hydraulics
  • Home Instead
  • Bay House
  • Remoli
  • Travel Magical

Who I am

Marketer, entrepreneur and creative. One person.

I plan it, build it and shoot it myself.

Fraser Malyk

  • Marketer

    22 years of SEO, paid search, social and content.

  • Entrepreneur

    Built and sold Travel Magical; now running Skär Organics.

  • Creative

    I shoot my own video and photography.

AI & Tools

AI

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Grok

Tools

  • Google Ads
  • Meta
  • LinkedIn
  • YouTube
  • Google Search Console
  • Google Analytics
  • Semrush

How I work

Understand, plan, build, measure.

  1. Understand

    Your goals and your numbers.

  2. Plan

    The few things that will move them.

  3. Build

    Campaigns, content and systems.

  4. Measure

    Honest reporting, then improve.

Fraser Malyk working at his desk in Leeds
You always deal with me. Fraser Malyk at my desk in Leeds

What I do

Search, paid, creative and AI.

01 — SEO & AI

Get found on Google — and in AI answers.

Case study Apex Hydraulics Google penalty recovery, 11% → 94% search visibility (2018)

Platforms

  • Google
  • Search Console
  • Analytics
  • Semrush
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity

Services

  • Flagship

    AI Marketing Consultancy

    Systems, workflows, automation, content governance, reporting and prospecting — AI that actually ships, with human judgement built in.

    AI marketing consultant

  • SEO Consultancy

    Technical SEO, audits, recovery, keyword mapping, content strategy and local SEO — accelerated by AI-assisted analysis, validated by hand.

    Freelance SEO consultant

  • PPC / Google Ads Consultancy

    Account audits, wasted-spend reduction, campaign structure, testing and reporting. Budgets stay human-controlled.

    Google Ads consultant

  • Content & Conversion

    Responsible AI-assisted content workflows, landing pages and conversion improvement — source-led, claim-audited, human-signed.

    Content marketing consultant

Case studies

Work I can show you.

Six projects. Two are my own companies: one built and sold, one I run now.

  • My own company, running now

    Skär Organics

    Brand, product photography and film, all shot by me

    The UK’s first certified organic candles, designed and handmade in Yorkshire. These are stills and process films from the brand’s Instagram.

    Read the case study: Skär Organics

  • New website Oct 2026

    Meat & Social

    A website designed around the restaurant’s own film

    A new site for a Wembley Park restaurant with its own butchery. Full-screen photography, a darker look, and the reels it already makes playing right on the page.

    Photos and reels are the restaurant’s own.

    Visit the site: Meat & Social

  • Google penalty recovery 2018

    Apex Hydraulics

    11% → 94% search visibility

    An inherited Google penalty cleared, then first place for hydraulic oil filtration through technical SEO, video and trade-press PR.

    Read the case study: Apex Hydraulics

  • Recruitment landing pages

    Home Instead

    0.7% → 8.5% conversion

    Paid search and social, plus a rebuilt landing page, to recruit care professionals for a care franchise.

    Read the case study: Home Instead

Real marketing systems, built around real business work.

22 yearshands-on digital marketing — SEO, PPC, display, social, web, CRO and analytics
Working AI systemsmulti-model panels, content pipelines, prospecting tools and market monitors — shipped and live
Founder-operatorTravel Magical (~£2.5M revenue p/a) and Skär Organics — businesses I've built and run with my own money

Why good marketing help is hard to find

SEO advice can be theoretical

Plenty of audits describe problems well; fewer arrive with decisions and implementation attached.

PPC accounts leak spend quietly

Broad match creep, weak negatives and reporting that hides the waste.

Content is slow — or shallow

Human-only content is expensive; careless AI content can tank your rankings. Neither is a strategy.

Breadth and seniority rarely come together

Teams bring coverage but add layers; independents are direct but often specialise narrowly.

I combine senior marketing judgement, hands-on implementation and lightweight AI workflows that make the work faster, safer and more measurable.

AI, done properly

Practical AI marketing, not unchecked AI content.

I build and run working AI systems: a multi-model adversarial panel for strategy decisions, an audited content pipeline with real Google keyword data, automated market monitors and prospecting engines. Every one of them is built on the same rule — AI accelerates the work; it never replaces the judgement.

  • Super AI Panel

    GPT, Claude and Grok answer independently, blind-judge each other, and synthesise a consensus.

    How it works

  • Audited content pipeline

    Keyword data in, claim-audited human-signed content out. The opposite of scaled AI publishing.

    The Content Studio

  • Gleaned — offers platform

    A live product watching 23 organic farms and vineyards daily, with a self-healing data gate.

    The platform

Explore AI marketing consultancy See all case studies

Founder-operator

I also build and market my own businesses

  • Travel Magical / Philosophia Ltd

    Travel business built in partnership with travel agents: ~£2.5M average annual revenue, ~£200k marketing spend per year, FCA-regulated. Founded 2009 — built, ran and sold it in 2017.

  • Skär Organics

    The UK's first certified organic candles — Soil Association certified, designed and handmade in Yorkshire, founded with my wife Chloë. I do the brand's photography and videography, and built its certification traceability software.

    The Skär story

Testimonials

What clients say

Fraser blends extensive digital marketing knowledge with the ability to implement directly. Whether it's creative, web dev, UX or channel management — I highly recommend him.
Tom Dunkley, Director · World Travellers
Fraser has an exceptional skill set & has delivered outstanding results for our business.
Billy-Joe Meredith, Director · Travel Magical
Fraser is a fantastic person to work with, no problem is too big and he is always there at the end of the phone to help. I'd recommend Fraser to any company looking to improve their website or SEO.
Zak Lewis, Marketing Manager · Nexus Workspace
Fraser has a wealth of knowledge and experience in running effective digital marketing campaigns. He also likes French food.
Jeremy Jarvis, Director · Brightbox

A note on how this site is written

Thin AI content is not a strategy. Every article here is based on real work, named experience, screenshots, data or systems I've actually built — drafted with AI assistance, fact-audited, independently reviewed and signed off by me.

How this site's content is made

Contact

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Discuss a project Call 07766 818714
Fraser Malyk

Fraser MalykIndependent marketing consultant

Based at
Tower Works, Leeds

Photo: shot by me