Independent consultant · Leeds
AI-enabled SEO, PPC & marketing systems.
I'm Fraser Malyk. I help SMEs improve search visibility, paid media performance, content quality and conversion — combining 22 years of digital marketing experience with practical AI systems I build and use myself.
Real marketing systems, built around real business work.
Trusted by
Previous work across travel, finance, education, care, hospitality, B2B engineering, ecommerce and founder-led product brands.
Why good marketing help is hard to find
SEO advice can be theoretical
Plenty of audits describe problems well; fewer arrive with decisions and implementation attached.
PPC accounts leak spend quietly
Broad match creep, weak negatives and reporting that hides the waste.
Content is slow — or shallow
Human-only content is expensive; careless AI content can tank your rankings. Neither is a strategy.
Breadth and seniority rarely come together
Teams bring coverage but add layers; independents are direct but often specialise narrowly.
I combine senior marketing judgement, hands-on implementation and lightweight AI workflows that make the work faster, safer and more measurable.
Services
What I do
AI Marketing Consultancy
Systems, workflows, automation, content governance, reporting and prospecting — AI that actually ships, with human judgement built in.
AI marketing consultantSEO Consultancy
Technical SEO, audits, recovery, keyword mapping, content strategy and local SEO — accelerated by AI-assisted analysis, validated by hand.
Freelance SEO consultantPPC / Google Ads Consultancy
Account audits, wasted-spend reduction, campaign structure, testing and reporting. Budgets stay human-controlled.
Google Ads consultantContent & Conversion
Responsible AI-assisted content workflows, landing pages and conversion improvement — source-led, claim-audited, human-signed.
Content marketing consultantAI, done properly
Practical AI marketing, not unchecked AI content.
I build and run working AI systems: a multi-model adversarial panel for strategy decisions, an audited content pipeline with real Google keyword data, automated market monitors and prospecting engines. Every one of them is built on the same rule — AI accelerates the work; it never replaces the judgement.
Super AI Panel
GPT, Claude and Grok answer independently, blind-judge each other, and synthesise a consensus.
How it worksAudited content pipeline
Keyword data in, claim-audited human-signed content out. The opposite of scaled AI publishing.
The Content StudioGleaned — offers platform
A live product watching 23 organic farms and vineyards daily, with a self-healing data gate.
The platform
Founder-operator
I also build and market my own businesses
Travel Magical / Philosophia Ltd
Travel business built in partnership with travel agents: ~£2.5M average annual revenue, ~£200k marketing spend per year, FCA-regulated. Founded 2009 — built, ran and sold it in 2017.
Skär Organics
The UK's first certified organic candles — Soil Association certified, designed and handmade in Yorkshire, founded with my wife Chloë. I do the brand's photography and videography, and built its certification traceability software.
The Skär storyTestimonials
What clients say
Fraser blends extensive digital marketing knowledge with the ability to implement directly. Whether it's creative, web dev, UX or channel management — I highly recommend him.
Fraser has an exceptional skill set & has delivered outstanding results for our business.
Fraser is a fantastic person to work with, no problem is too big and he is always there at the end of the phone to help. I'd recommend Fraser to any company looking to improve their website or SEO.
Fraser has a wealth of knowledge and experience in running effective digital marketing campaigns. He also likes French food.
How the work happens
Simple, accountable process
- Diagnose
Audit the channel, the data and the money.
- Prioritise
Impact first. No 40-page decks.
- Build
Hands-on implementation — by me.
- Measure
Honest reporting against agreed numbers.
- Improve
Compounding gains, controlled cadence.
A note on how this site is written
Thin AI content is not a strategy. Every article here is based on real work, named experience, screenshots, data or systems I've actually built — drafted with AI assistance, fact-audited, independently reviewed and signed off by me.
How this site's content is madeNeed senior marketing help without hiring an agency?
Tell me what you're trying to fix or grow. I read and reply to every message personally, and you'll always deal with me directly.