Fraser Malyk - Freelance Digital Marketing Photo

FRASER MALYK

PAID MEDIA EXPERT (GOOGLE, FACEBOOK, INSTAGRAM & BING)

  • SEARCH ENGINE MARKETING
  • DISPLAY & REMARKETING
  • SOCIAL MEDIA MARKETING
  • AFFILIATE
  • MANAGEMENT FROM £100 per month
  • £400 FREE GOOGLE ADS VOUCHER FOR NEW ADVERTISER

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  • LANDING PAGE DEVELOPMENT
  • CONVERSION RATE OPTIMISATION (CRO)

BOOK A FREE INTRODUCTORY CALL OR CALL NOW ON 07766818714

TRUSTED BY

client
client
Client - TravelMagical
Client - Leeds Trinity
Client - Daisy
Client - Apex Hydraulics

As a freelance PPC consultant, I have 20 years of experience managing high-performance paid search campaigns across Google Ads and Bing Ads (Microsoft Ads). I work with businesses of all sizes, from startups to established brands, helping them scale their advertising through data-driven, ROI-focused PPC strategies.

I’ve successfully managed budgets ranging from £500 to £100,000 per month, ensuring every campaign is optimised for maximum return on ad spend (ROAS). Whether you’re looking for a PPC consultant to fine-tune your strategy or a PPC freelancer to take full control of your campaigns, I provide hands-on expertise in:

  • Google Ads & Bing Ads (Microsoft Ads) Management
  • Retargeting & Display Advertising
  • E-commerce & Lead Generation Campaigns

As a freelance PPC specialist in Leeds, I understand both the technical and commercial aspects of running paid media campaigns. Having personally invested over £500,000 in my own advertising projects, I bring a unique perspective that goes beyond standard account management—I focus on scalability, efficiency, and long-term profitability.

If you’re searching for a pay-per-click freelancer who can drive consistent, measurable results, let’s talk.

PPC & Paid Media Services

As a freelance PPC expert, I provide comprehensive paid search management to help businesses increase visibility, drive conversions, and maximise ROI. Whether you’re looking to scale your e-commerce store, generate high-quality leads, or improve existing campaigns, I offer tailored PPC strategies built on data-driven insights and hands-on optimisation.

With 20 years of experience in Google Ads and Bing Ads (Microsoft Ads), I ensure your campaigns are structured, optimised, and continually refined to deliver sustainable long-term growth.

Google Ads & Bing Ads (Microsoft Ads) Management
  • Campaign setup, management & optimisation
  • Smart bidding strategies & manual CPC management
  • Keyword research & negative keyword optimisation
Retargeting & Display Advertising
  • Google Display Network (GDN) campaign management
  • Dynamic retargeting to bring back lost visitors
  • Cross-platform retargeting (Google, Facebook, LinkedIn)
E-commerce & Lead Generation PPC
  • Google Shopping & Performance Max campaigns
  • Lead gen ads for high-value conversions
  • CRO (conversion rate optimisation) to maximise returns
Paid Social & Video Advertising
  • Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok Ads
  • YouTube Ads – In-stream, bumper & discovery ads
  • Audience targeting for brand awareness & conversions

What they've said

Some of the folk I have had the privilege of working with....

“Fraser has a wealth of knowledge and experience in running effective digital marketing campaigns. He also likes french food.”

Jeremy JarvisDirector // Brightbox

“Fraser has an exceptional skill set & has delivered outstanding results for our business”

Billy-Joe MeredithDirector // Travel Magical®

“Fraser blends extensive digital marketing knowledge with the ability to implement directly. Whether it’s creative, web dev, UX or channel management…… I highly recommend him.”

Tom DunkleyDirector // World Travellers

“Fraser is a fantastic person to work with, no problem is too big and he is always there at the end of the phone to help. I'd recommend Fraser to any company looking to improve their website or SEO.”

Zak LewisMarketing Manager // Nexus Workspace

”If I do not improve your cost per acquisition on PPC & Paid Advertising then I will not charge you for my services

Fraser MalykFreelance PPC
ppc-google-ads-marketing

Situational Analysis & SMART Objectives

Critical to the success of any Paid Media campaign is situational analysis and the formation of SMART (Specific, Measurable, Achievable, Relevant, Time-bound) Objectives.

Situational analysis provides insight into the environment that your business operates within and your existing performance. This involves understanding your business (Service/Product) – SWOT Analysis, Product/Service analysis, your market (competitors/ Keyword research) and identifying your target customers. In order to deliver a successful campaign, it is critical to identify the touch points that prospective users utilise on their path to purchase.

The analysis provides the foundation for the objectives of the paid media campaign and these objectives will be used to measure the success of the campaign.

Strategy – Pay per click (PPC), Retargeting & Display

The Situational Analysis & SMART Objectives lay the foundation for the strategy (how we will achieve the objectives) and provides the insight necessary to structure the strategy.

Utilising bid management strategies across PPC (Google & Bing), Retargeting (General & Social) and Display placements I work tirelessly to deliver upon the agreed upon objectives –  achieving and surpassing the target cost per acquisition(s) (CPA) and return on ad spend (ROAS).

 

 

Some of my work….

Freelance SEO example for hydraulics client

March 10, 2018

SEO, Video & Online PR

Freelance Responsive Ecommerce Web Design for TravelMagical version 3

January 8, 2018

Ecommerce Web Development & Rebrand

See more posts

Got 20 mins to discuss your requirements?

Get in touch & let’s talk more about how I can assist you with your web development……

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