SEO Freelancer

Freelance SEO Consultant

Technical SEO Audits
Keyword Research & Strategy
On-Page SEO
Content Strategy
Link Building Strategy
Local SEO & Google Business Profile
Site Speed & Core Web Vitals
Monthly Reporting & Rank Tracking

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07766818714

Fraser Malyk

Google Search & Organic Growth Expert

Trusted By…

STRUCTURED FOR SEARCH. BUILT FOR BUSINESS.

Search engines still drive the majority of online traffic — but ranking well requires more than just keywords. I help businesses improve their organic visibility through technical SEO, structured content strategy, and measurable performance tracking.

From auditing site health and structure, to mapping keywords and content with intent, I bring a focused, analytical approach to SEO — without the jargon or fluff.

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SEO AUDIT & DISCOVERY

A full diagnostic audit covering technical SEO (crawlability, indexation, site architecture), on-page signals (metadata, headings, content hierarchy & strategy), and performance metrics (Core Web Vitals, structured data). Includes competitive benchmarking and keyword gap analysis to inform a strategic SEO roadmap.

KEYWORD STRATEGY & CONTENT MAPPING

Data-led keyword research aligned to search intent, semantic relationships, and topical authority. Includes keyword clustering, content mapping to site architecture, and prioritisation frameworks for scalable content planning and optimisation.

ON-PAGE SEO & HTML STRUCTURE

Implementation of SEO best practices across title tags, meta descriptions, canonicalisation, internal linking, heading hierarchy, image optimisation (alt text, compression), and structured content schema — ensuring semantic clarity for search engines and accessibility for users.

LOCAL SEO & GOOGLE BUSINESS PROFILE

Optimisation of Google Business Profile (GBP), NAP consistency across citations, and location-specific content. Includes review strategy, service area structuring, and local keyword targeting to improve visibility in map packs and geo-targeted search.

LINK ACQUISITION & OFF-PAGE SIGNALS

Ethical, relevance-driven link acquisition strategies including digital PR, brand mentions, high-authority outreach, and audit/cleanup of toxic backlinks. Supports domain authority growth and reinforces topical relevance through contextual inbound links.

SEO TRACKING, REPORTING & ANALYSIS

Implementation of SEO KPIs via Google Analytics 4 (GA4), Google Search Console, and third-party rank tracking tools. Includes monthly reporting on traffic trends, keyword visibility, technical health, and conversion insights — with clear prioritisation of next steps.

HANDS-ON SEO STRATEGY ROOTED IN TECHNICAL EXPERTISE

I’m a freelance SEO consultant with over 15 years’ experience helping businesses improve their organic visibility — from local service providers to national ecommerce brands. I’ve delivered results across sectors through technical audits, content architecture, and search-focused strategy.

My approach combines deep technical understanding (site structure, indexing, Core Web Vitals) with clear, structured content planning and semantic alignment. I don’t just know how to optimise for rankings — I know how to align SEO with your wider commercial goals.

Whether you’re aiming to increase organic traffic, improve local visibility, or build long-term search authority, I focus on measurable results — not myths or marketing trends.

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What they've said

Some of the folk I have had the privilege of working with....

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“Fraser has a wealth of knowledge and experience in running effective digital marketing campaigns. He also likes french food.”
Jeremy JarvisDirector // Brightbox

“Fraser has an exceptional skill set & has delivered outstanding results for our business”
Billy-Joe MeredithDirector // Travel Magical^®

“Fraser blends extensive digital marketing knowledge with the ability to implement directly. Whether it’s creative, web dev, UX or channel management…… I highly recommend him.”
Tom DunkleyDirector // World Travellers

“Fraser is a fantastic person to work with, no problem is too big and he is always there at the end of the phone to help. I'd recommend Fraser to any company looking to improve their website or SEO.”
Zak LewisMarketing Manager // Nexus Workspace

Frequently asked questions

How long does SEO take to show results?

SEO is a long-term strategy. For most websites, noticeable improvements start within 3–6 months — depending on your site’s current authority, competition, and how quickly technical issues are resolved and content is optimised.

What’s included in an SEO audit?

A full SEO audit covers technical issues (crawlability, indexation, Core Web Vitals), on-page SEO (title tags, headings, content structure), and backlink profile analysis. I also benchmark your site against competitors and identify keyword gaps.

Do you provide ongoing SEO management?

Yes — I offer monthly retainers that include technical monitoring, content planning & delivery, online PR, keyword tracking, and performance reporting. SEO is most effective when it’s iterative and aligned to your broader business goals.

Can you help with content writing?

I provide content strategy, keyword mapping, and detailed briefs — and I collaborate with specialist writers if you need support producing SEO-optimised blog posts, landing pages, or category copy.

What types of businesses do you work with?

I work with startups, ecommerce brands, legal firms, and local service providers. I work across many sectors, applying SEO best practice. Whether you need to rank nationally or dominate local search, I adapt the SEO strategy to suit your market and objectives.