I’m Fraser Malyk, an SEO consultant based in Leeds with over 15 years’ experience helping businesses increase visibility, traffic, and sales. I specialise in building search strategies that target the queries that matter — the ones your customers are actually searching for.
Every campaign I deliver is grounded in best practice, with precision at every stage — because in SEO, even small errors can limit performance. I don’t hand off the technical work. I do it all myself — from audit to implementation — ensuring accuracy and momentum throughout.
SEO is the marketing channel that focuses on visibility in the search results, organically (without paying for placement). As a discipline, SEO requires a varied skillset in order to master & especially to implement. The reason for this is because SEO intersects with so many other disciplines – UX, Web Development, Content Strategy, PR, Market Research, Analytics, Social & PPC.
Google uses hundreds of signals to rank websites for a given search – but with a simple ultimate Goal….. to satisfy the users query. This objective must underpin every SEO campaign – content that addresses the users query better than everyone else.
Though content is the heartbeat of any SEO campaign – a heart can’t survive by itself. Strong content needs to be rooted in strong situational analysis (KW & Topic Research) and guided by SMART objectives. The content needs to be accessible, prioritised within the website architecture & referenced (Links/Mentions) by other sites (social, news & partner sites)
As a Freelance SEO expert with over 15 years experience of delivering campaigns for clients, across many different sectors/industries, I am confident that I can deliver exceptional results for your business.
Before building any successful SEO campaign, it’s essential to understand where your site currently stands. This involves a detailed analysis of your website’s performance, the competitive landscape, and the broader context within your industry.
At the core of this process is Keyword & Topic Research. This identifies:
This research forms the foundation for setting SMART objectives and crafting an effective SEO strategy. By leveraging a range of advanced tools, I ensure that your site’s performance is monitored and adjusted throughout the campaign.
Objectives need to be Specific, Measurable, Achievable, Relevant & Time Bound in order to manage client expectations & create effective SEO strategies. Where SEO objectives do not satisfy the SMART criteria, the whole campaign will disintegrate.
The strategy will set out the requirements to meet the objectives – principally through On-site (Technical, Architectural, On-Page, Content, UX & engagement) & Online PR (Link building through editorials, Social, Mentions). It’s also important to make sure that SEO is integrated within the wider digital strategy alongside other marketing channels. I have worked dedicated technical & outreach roles – and I have over 10 years experience of developing strong SEO campaigns that meet the target objectives.
Breaking down the schedule into actionable tactics is necessary to ensure that campaigns are on target to meet the objectives. As someone with technical web development experience I have the ability to directly implement the SEO strategy without the need of a development team where required.
Complete transparency is required in order to identify progress. Keyword ranking reports are necessary to identify organic visibility within the SERPs (search engine results pages) & Analytics (Google & Search Console) to track organic traffic to the site & engagement.
Content is Still King: How to Build SEO-Friendly Content in 2025
Get in touch & let’s talk more about how I can increase your rankings…
© 2025 Fraser Malyk.
