Ecommerce Web Development & Rebrand

I was approached by Travel Magical to rebrand & rebuild their existing online proposition*.

This wasn’t simply an exercise in re-skinning their existing platform – it was the development of a complete Marketing Strategy with a complete review of the 7 ps of the Marketing Mix (Product, Place, Price, Promotion, People, Process & Physical Evidence).

The review identified the existing strengths, weakness, opportunities & threats to the current proposition, from which we could create the necessary objectives & the the strategy to meet the objectives.

We identified a number of proposition enhancements based upon customer research. This yielded the development of the Deal Finder feature – a simply way to see the seasonality of the holidays and the cheapest times to go – a feature that Disney do not provide & has been heavily requested by users.

Without revealing sensitive information, the ultimate objective was greater sales without a reduction in holiday margins. We utilised user testing & online session recording to enhance the UX journey, simplified the stages within the journey, and mapped the phased development (always undergoing) for the next iterations of optimisation & features.

The result so far – a 30% reduction in bounce rate, 20% increase in Avg. Time on site and (supported by the Marketing plan) a CPL reduction of 100% (Supported by the marketing plan).